San Sebastián participates in the Exceltur Forum in Madrid as an exemplary sustainable tourist destination

On 16 January Exceltur, the Excellence in Tourism Alliance, organised a Forum in Madrid for industry professionals which focused on sustainable tourism and digital transformation. Eneko Goia, the Mayor of San Donostia/San Sebastián and President of San Sebastián Turismo & Convention Bureau, showcased the city as an example of a sustainable yet competitive tourist destination in a round table discussion led by Carlos Bertomeu, President of Air Nostrum, and attended by Ada Colau, Mayor of Barcelona, Luis Cueto, General Director of the Municipality of Madrid, Francisco de la Torre, Mayor of Málaga, Ramón Aragonés, CEO of NH Hotel Group, Oscar Pirelli, Head of Research at Exceltur and Abel Matutes, Managing Director of Palladium Hotel Group.

According to data from the latest analysis of competitiveness in tourism undertaken by Exceltur, Donostia/San Sebastian is the city with the highest position in the ranking among small cities and the fourth-highest position in the general ranking. Particularly noteworthy are the city’s leadership and strategic management, financial and social results and the competitiveness of the urban environment and local life.


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